The fruits of combining your search engine marketing efforts.

One mistake I often see made by people beginning their search marketing campaigns is not thoughtfully implementing SEO and PPC in conjunction. Many beginners falsely assume these two elements can't work in conjunction, but they do, and they can save you money in the process.

For those not aware of the Google Quality Score, it's a measure of a variety of factors that helps determine your positioning and the price you pay per click. Long story short, the better your Quality Score, the less you pay and the better your position. A key element of quality score is page relevance. Making your page more relevant for your pay per click term can be done by also doing organic search engine optimization on the same page. Talk about killing two birds with one stone!

So even if your industry is terribly competitive, don't assume SEO is a waste of time. Yes, a first page organic listing might be light years away, but that doesn't mean SEO efforts are a waste of time. Double up your efforts and watch your cost per click drop and your average position improve!

I'll be back in the near future to supply a few basic tips for those unfamiliar with on page SEO. Until then, may your online marketing initiatives bring you great success!