A trick to track Yahoo! Search Marketing in Google Analytics

If you're doing pay per click advertising, you better be doing some analytics. If not, stop reading this immediately, go to http://google.com/analytics and start.

Okay, you're back.

One of the biggest pains when it comes to setting up PPC is setting up your tagging for other search engines. Google provides a handy tool called the Google URL Builder which allows you to set up the right destination pages for Google Analytics to track your non-Google campaigns in your search engine reports in Google Analytics.

However, it can get really tedious adding destination pages for each keyword. But wait, there's an easier way, people!

By using Yahoo's variables, you can simply add them in at the ad level and Google and Yahoo will do the rest of the work for you. Basically, all you need to do is add {OVKEY} for your term and {OVADID} for your campaign content and all will be right with the world.

Who knew paid search marketing could be so easy?